
Be 30% more productive with a Second Brain* for your firm.
Book A Free, No Obligations DemoCopy The Successes Of These Large Companies
Knowledge Bases have helped these firms gain efficiencies that are staggering.
- Spotify: Enhanced user experience and satisfaction with instant access to tutorials, FAQs, and expert insights.
- Ahrefs: Reduced support requests and boosted engagement with detailed guides and resources.
- Microsoft: Reduced support costs by 30% and improved customer satisfaction by 25% (Microsoft).
- Salesforce: Increased customer engagement by 20% and reduced support requests by 15% (Salesforce).
- IBM: Improved productivity by 25% and reduced costs by 15% (IBM).
The best part is that you can do it too, but before that...
Why Have Small & Medium Businesses Been Left Behind In This Knowledge Game?
The stats tell it all.

- 70% of Small Businesses lack a formal knowledge management system (Source: Forbes)
- 60% of Small Businesses struggle with information overload (Source: Information Week)
- 50% of Small Businesses report that lack of access to information is a major obstacle to growth (Source: Gallup)
Till now, there were several insurmountable challenges

- Cost and Complexity: Traditional knowledge base solutions are often expensive and require significant technical expertise to implement and maintain.
- Limited Resources: Small businesses often lack the resources (time, money, and personnel) to create and maintain a comprehensive knowledge base.
- Technical Barriers: Many small businesses don't have the technical expertise to integrate a knowledge base with their existing systems and processes.
- Perceived Value: Some small businesses may not see the value in investing in a knowledge base, especially if they're not sure how it will benefit their business.
Hear the audio summary of this page
What has changed now for start-ups and small businesses?

The truth is that with the advent of AI and user-friendly, creator platforms, small businesses and startups can now access the same success that a knowledge base brings to larger organizations.
- Anyone from your team can input into this system now. Zero tech expertise is needed.
- You get AI Training that makes knowledge creation easy, peasy.
- The system costs have plummetted as a result
Introducing Phewture's Comprehensive Second Brain Solution
Get two central, searchable repositories to store the collective wisdom of the entire talent in your small and medium business. Plus enjoy AI Training for your entire team to accelerate your success.
Phewture's revolutionary Second Brain system makes it easy for small and medium businesses to create and maintain a comprehensive knowledge base for internal and external teams.
Enjoy all this:
- Two dedicated Ghost CMS instances for your business - one system for your internal team. The other, for your clients. These come complete with a custom theme and configuration, hosted on a powerful, secured Cloud VPS. We can have this up in a week.


The private client portal and internal knowledge base in action at Phewture. Life's gotten way easier with this and this is what you'll get too.
- Comprehensive, live training for your full team. This includes an unlimited number of your team members on how to use our system. You'll be up and away - creating, populating and searching your Second Brain, in less than less than 7 days.
- Our secret AI Recipes and training for your team helps you generate topics and articles that are relevant to your business. Our team will provide support and guidance every step of the way through 12-14 webinar sessions over 6 months of hand-holding to get every function in your team up and away.
- Bonus 1: You also get access to our exclusive library of high-quality AI recipes for marketing and sales via our client portal - no many of these recipes are not available on our Phewture. This is priceless for your marketing and sales teams.
- Bonus 2: You get two additional webinar sessions on lateral thinking and learning methods to help you get the most out of your Second Brain and business decisions. This is $300 in value, but priceless for your competitive advantage.
- Beyond 6 months, you get ongoing support and maintenance to ensure the Second Brain continues to meet your needs for just $100 pm.
All for just $850 $600 [or Rs 71000, 50,000] per month for 6 months as part of our Introductory Offer for first movers. Valid till October 31, 2024.
This means that for first-year investment of just $4200, spread over 12 monthly installments, you get 2 Second Brains, your full team trained on AI and contributing, plus internal and client efficiencies that are priceless.
What Outcomes Can You Expect From This Second Brain
- Increased Productivity: By up to 35% (Source: APQC)
- Improved Customer Satisfaction: By up to 92% (Source: Higher Logic)
- Reduced Costs: By up to $420,000 (Source: IDC)
- Enhanced Collaboration: By up to 30% (Source: Tandfonline)
Limited Time Offer: This offer is only available to the first 3 clients who sign up.
Don't Wait Any Longer to Unlock Your Organization's Full Potential
The cost of doing nothing is way too high.
- Lost Productivity: Up to 20% of employee time is wasted searching for information (McKinsey & Company). You are already on a 4-day week schedule now.
- Missed Opportunities: Inefficient processes can lead to missed opportunities and lost revenue (IDC). Imagine saving up to $420,000 pa.
- Frustrated Employees: Lack of access to information can lead to burnout and turnover (Gallup). This one is priceless.
With Phewture's' AI-Recipes flavored Second Brain, you can transform your operations and unlock new levels of efficiency and collaboration.
Take the First Step
- Book a Free Demo: Schedule a no-obligation demo with our team today and discover how Phewture's Second Brain can revolutionize the way you work.
- Limited Time Offer: Don't miss out on this limited-time offer. Sign up now and get started with our AI-Recipe Driven Second Brain.
Check out Unni's chat with Chris Mechanix of The Revenue Driven CMO on using AI to increase productivity and creativity.
FAQs On The Second Brain For Firms
What, how and what next explained.
*What is a Second Brain and why do we need it?
Imagine having a superpower that lets you remember everything you've learned, every insight you've gained, and every idea you've had. Sounds like a dream, right?
But what if we told you it's not just a fantasy? It's a reality that's within your reach.
The concept of a "Second Brain" is all about creating an external, centralized, digital repository for the things you learn/ are in your head, and the resources from which they come.
It's like having a personal assistant that keeps track of all the details, so you don't have to.
Think about it. How many brilliant ideas have you had and forgotten? How many insights have you failed to take action on? How much useful advice have you slowly forgotten as the years have passed? It's time to change that.
Our brains are amazing, but they're not designed to store all the information we need. They're for having ideas, not storing them. That's where the Second Brain comes in. It's a methodology that helps you save and systematically remind yourself of the ideas, inspirations, insights, and connections you've gained through your experiences.
The Second Brain is based on a simple four-step process called CODE: Capture, Organize, Distill, and Express.
- Capture: Save important information in a single, centralized place using digital notetaking apps and tools. Think of it like curating a collection of valuable knowledge and insights.
- Organize: Use the PARA method to categorize information into Projects, Areas, Resources, and Archive, focusing on actionability and simplicity. It's like creating a map to help you navigate your knowledge.
- Distill: Summarize notes into actionable, bite-sized summaries using techniques like Progressive Summarization. It's like creating a recipe book for your ideas.
- Express: Create tangible results by turning knowledge into effective action, using Intermediate Packets to work in smaller increments and sharing your work with others. It's like building a bridge between your ideas and the real world.
By building a Second Brain, you can reduce stress and information overload, create a digital environment that promotes clarity and peace of mind, and unlock the full value of learning resources.
You'll be able to find anything you've learned, touched, or thought about in the past within seconds, spend less time looking for things and more time doing creative work, and cultivate a collection of valuable knowledge and insights over time.
Ghost CMS
What is Ghost CMS?
Ghost CMS is an open-source content management system [read that FREE] designed to simplify the process of building websites, blogd, knowledge bases, publishing news and magazine content, and managing newsletters.
It's a modern system built on JS and with Bunny CDN integrated, it's blazing fast.
What's more, it's easy to use by anyone in your team - no programming knowledge needed.
It's used by some of the biggest names in the business - Apple, CloudFlare, The Independent, Mozilla, and many more publications so you can rest assured that you get a system that the big brands also use.
What themes do you use for Ghost?
We use the best Premium Themes built for Ghost [Bright Themes] with custom modifications to build your Knowledge Bases for you.
How long would it take you to setup Ghost CMS?
Our streamlined process allows us to set up your knowledge base within 7 days. This includes customizing the theme to your brand theme/ colors, setting up and hardening your server, securing your admins, etc.
We will then train you on how to populate it starting week 1.
So effectively, you can start on the KB from week one and ramp it up as you progress with your bi-monthly training sessions with us.
How secure is our data with Ghost CMS?
We take data security seriously. Our platform employs encryption, admin access is double authenticated, firewall protected in a hardened Linux system, with members by invite only.
So just known folks from your organization, or that of your client organization, will be permitted access.
We also offer regular backups to keep your knowledge base safe and secure.
Your Second Brain AI Training
What's the schedule for KB Training?
We have put together 12 live sessions totalling 24 hrs. That's 6 months of hand-holding your team to get your internal and client-facing Second Brain systems up and purring.
Week 1: Master Ghost CMS, Unleash Your Knowledge Base Potential
- Dive into the world of Ghost CMS and take control of your internal and external knowledge bases
- Discover the power of the editor, categories, tagging, snippets, and cards to organize your content like a pro
- Learn to generate stunning images or tap into free image libraries to visually enhance your articles
- Master formatting techniques and the draft/publish workflow to ensure your content is always polished and ready to go
- Become a search and featured post wizard, making it easy for your team to find the information they need
Weeks 2-4-6-8: Unleash the Power of AI for Your Business
- Unlock the secrets of crafting AI recipes tailored to your business context and functional areas
- Generate cutting-edge AI content that aligns with industry best practices and sets you apart from the competition
- Engage in hands-on practice sessions to ensure every team member becomes an AI content creation expert
- Dive deep into Leadership, Marketing, Sales, and Customer Support, with dedicated sessions for each department
- Witness your team's skills and confidence soar as they harness the power of AI to revolutionize your business
Week 10: Ignite Creative Thinking with AI
- Discover how AI can supercharge your team's creativity and innovation
- Engage in dynamic Q&A sessions to explore the boundless possibilities of AI-driven creative thinking
- Watch your team's ideas flourish and witness the birth of groundbreaking solutions
Week 12: Conquer Complex Challenges with AI-Powered Problem Solving
- Harness the might of AI to tackle even the most daunting problems with ease
- Equip your team with the tools and techniques to approach challenges from new angles
- Experience the satisfaction of overcoming obstacles and driving your business forward
Week 14: Unlock the Secrets of Mental Models and AI
- Explore the fascinating world of mental models and how they can be turbocharged with AI
- Gain a competitive edge by combining timeless wisdom with cutting-edge technology
- Participate in eye-opening Q&A sessions that will reshape the way you think and make decisions
Weeks 16-18-20: Transform Your Team into AI-Empowered Learning Machines
- Discover how AI can revolutionize the way your team learns and grows
- Tap into the vast potential of AI-driven learning to quickly acquire new skills and knowledge
- Engage in interactive Q&A sessions to explore how AI can be tailored to your team's unique learning needs
- Watch your team's expertise and adaptability skyrocket as they embrace AI-powered learning
Weeks 22-24: Master AI-Driven Branding and Content Creation
- Dive into the world of AI-powered branding and content creation, and leave your competitors in the dust
- Access exclusive resources and tools to create compelling, on-brand content that resonates with your target audience
- Witness your team's content creation skills reach new heights as they leverage the power of AI
- Experience the joy of seeing your brand's message spread like wildfire, captivating audiences and driving business growth
Get ready to embark on a transformative journey with Phewture KB's Training Program.
Empower your team, revolutionize your business, and unlock the full potential of AI-driven success.
Don't wait – seize this opportunity to set your business apart and achieve unprecedented growth.
Who is doing the AI Training?
Krishnan Unni, Chief Pundit of Phewture and Director at Pigtail Pundits will help you understand how to use AI - structure it, layer it, and contextualize it for your business by role and function to get exactly what you want.
He draws from 40+ years in marketing communications. This includes 27+ years of online expertise in managing 800+ marketing projects for businesses in India, the USA, Canada, UK, Australia, and the UAE.
Prior to the web, Unni was in mainstream advertising for 13 years. He was involved with shaping the communications for some of India’s top brands including: P&G, Panasonic, Dupont, Indian Oil, HSBC Cards, DHL, The Times of India brands, VST, The Indian Express brands, and more.
Unni is first and foremost an accomplished practitioner of marketing. Then, an insightful teacher who breaks down complex marketing concepts into easy action steps.
He has taught and guided people, for as long as he can remember, in advertising and on the web - creatives, programmers, digital marketing pros, content marketers and entrepreneurs, CEOs, and in-house marketing teams.
The essence of 40 years of marketing communications practice including 4 years of pioneering work with AI tools is being shared with you to ensure your business success.
Talk to Unni to experience this.
What do people say about our training?
I have received a ton of guidance from Unni for thinking through the website copy and the story structure.
Unni is superb at what he does. Please connect with him and schedule a call. It’ll be enlightening.
Unni is a brilliant marketer AND an equally good Trainer.
After attending his Masterclass on Digital Marketing - there was so much I learnt, even though I'm an experienced Digital Marketer myself.
He's one of the few Marketers who understands the nuances of Digital Marketing and it's a vast subject.
He gives it away with equal passion and enthusiasm. Tons to learn from him - for me he's not just a trainer but a mentor too.
Seema Bhatia, GM Marketing, EC Council
Unni..
Heard your lecture on Creating Websites For ROI.
It was fabulous…really comprehensive, in-depth and insightful.
Shashi Nair, Advtg. Photographer. Mumbai, INDIA.
Thanks, Krishnan.
It was an interesting and informative session on How To Build Websites For ROI.
Udaynathan Vetticatt, CSMO, Sequretek
Content Marketing Training for Kenserve, 2014
We wish to thank you for making the time to give us a valuable training session on Content Marketing at your office on Saturday. The simplicity with which you conveyed various aspects of online marketing made it possible for all of us to take away from the session without too much brain exercise. The passionate, creative and logical inputs from you have left our whole team eager and buzzing with ideas and plans to use the online space. Information about content on the web was most enlightening and will definitely improve our time and creative presentation.
We benefited from your vast and in-depth experience in this space and it was a priceless learning for us. We are processing the information to make a backend plan of what we would like to do and will share the same with you .. it will be great if you can give us your feedback and views on this.
A Big Thank You from Krish, Renu, Prabhat and Sukanya, www.kenserve.com
In Oct/ Nov 21, we held the Ride for ROI, Advanced DM for Founders, Startups and DM Pros. Here are some comments we received from the participants of that course.
This was super good! You picked out the most important parts of digital marketing and explained techniques and tools in detail.
Incredible value, unique to you, which we can’t get elsewhere, is how to combine tools together to create new value. Super good for me.
Tim Edwards | Growth Technical Marketing | Attended the Ride for ROI Advanced Digital Marketing Training by Pigtail Pundits in Nov 21
This program was overwhelming.
There are a lot of techniques which I can put to use in my business.
There’s so much psychology involved with customers that I learned from you.
I’d never be able to do what you guys do - but I reckon that’s why I work with you guys.
Let’s talk sometime soon about how we can take action on all this for BayTech360.com.
Adam Kuang, CEO, BayTech360.com | Attended the Ride for ROI Advanced Digital Marketing Training by Pigtail Pundits.
I have always been fascinated by how people buy
Marketing psychology and behavioural economics. I have been always looking for hacks and content to influence people into changing their behaviour using nudges.
This program has augmented my understanding of behavioural science and sharpened my knowledge of what makes people buy.
The frameworks and models that you taught have been most insightful. This is very, very useful knowledge that I can take forward into my work.
Joseph Manoj Victor, Senior Manager - Marketing, Medgenome India | Attended the Ride for ROI Advanced Digital Marketing Training by Pigtail Pundits in Nov 21
This was an eye-opening program, an amazing course!
It made me wonder how I was doing things before, compared to what I know now of how to do it. I could have done much better:-))
It’s incredible learning the tools that are available for marketing. I still need to learn so many of these.
It’s amazing to know how to combine some of these tools to achieve marketing goals, faster.
As we go along with our project together, I will get a better understanding of the tools and it will sink into my awareness. This is completely new stuff for me.
Simon Bless, Founder, Pracman, Zurich | Attended the Ride for ROI Advanced Digital Marketing Training by Pigtail Pundits in Nov 21
Can we integrate our KB with our existing tools?
Yes, your KB can integrate with a lot of apps [check this out: https://ghost.org/integrations/].
These integrations are not part of this offer. This is just a reassurance that it can be done.
How do we leverage the KB fully after it's complete?
Here are three ways you can enhance your knowledge base and unlock its full potential:
Integrate AI-Powered Chatbots
- When your Second Brain reaches a certain size, you can train chatbots [eg Creator Mind and Boei integrate with Ghost CMS] on your knowledge base content to provide instant, on-demand answers for both internal teams and clients.
- Chatbots can direct users to relevant knowledge base pages and resources based on their queries, making it effortless to find the information they need.
- Implement chatbots across multiple channels, such as your website, internal communication platforms, and customer support portals, to maximize accessibility and convenience.
Harness the Power of Collective Wisdom
- Encourage organization-wide contribution to the knowledge base, tapping into the diverse expertise and experiences of your entire team.
- Regularly curate and highlight top contributions, best practices, and success stories to celebrate your team's collective wisdom and inspire further collaboration.
Differentiate Your Organization
- Leverage your knowledge base as a unique selling point, showcasing your team's expertise, thought leadership, and commitment to continuous improvement.
- Create client-facing knowledge base portals that provide value-added resources, industry insights, and best practices, setting you apart from competitors.
- Integrate your knowledge base with your marketing and sales efforts, using it to demonstrate your organization's knowledge depth and build trust with potential clients.
Continuously Improve and Innovate
- Regularly analyze knowledge base usage data, user feedback, and search queries to identify gaps, trends, and opportunities for improvement.
- Conduct periodic content audits to ensure your knowledge base remains up-to-date, accurate, and aligned with your organization's evolving needs.
- Encourage user feedback and suggestions, using their input to guide future content creation, platform enhancements, and feature prioritization.
By integrating AI-powered chatbots, harnessing collective wisdom, differentiating your organization, and continuously improving your knowledge base, you'll create a powerful, dynamic resource that drives efficiency, collaboration, and innovation across your entire organization.
What happens after the training contract is completed?
After 6 months, you simply continue with our full package of AI Recipes updates and hosting for $100 pm.
But act fast – this offer is only available for the first two clients.
Don't miss your chance to revolutionize your organization's knowledge management at an unbeatable price.
Have more questions?
We'd be happy to answer them. Write to us.
Check out all our services
Websites, Second Brain For Firms, AI-laced Branding & Content Strategies, Ghost CMS Hosting
- World-class, conversion-led websites for exporters and discerning clients with AI powered recipes for promotion + Live tutorials
- Second Brain For Firms: Knowledge bases for internal teams and clients to enhance efficiency and competitive advantage.
- Branding & Content Strategy Training for consultants, agencies and brands to get you on the fast-track
- Website Maintenance Heroes for WordPress, ProcessWire and Ghost CMS to keep your sittes purring and in good health
- World-class, managed, secure Ghost CMS Hosting at competitive rates and superb support.